We are an industry that is driven by science. What may seem as a simple improvement might at times represent a major scientific breakthrough.
Our R&D team explores into all imaginable aspects of beauty and well-being, from investigating consumer behaviour and beauty aspirations, the biology of skin, hair, teeth and oral cavity, to new innovative technologies and bettering sustainable development methods. Collectively, this helps to select and develop the best ingredients that are safe for humans and the environment, and to subsequently create or re-develop products that respond to the ever-changing expectations of consumers.
Though the world is more and more interconnected, paradoxically it is also more and more local and individualistic: consumers are seeking products and services that are personal to them. For our R&D team, this means meeting demands for products tailored to diverse individual factors such as age, gender, ethnicity, religious beliefs, geographies and climate, lifestyle, health and wellbeing.
We are also conscious of the environment, and the social and ethical ramifications of consumption and production. We as an industry are committed to a responsible use of resources in development and production, across our entire value chains, which give rise to a whole new level of innovation across all areas wellness.